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Plan outline

September 12, 2009

I am working on a site diagram, but feel I have somewhat of an outline. I have reviewed all of the webmonkey conditions – and see that I need to contact the client. I had them fill out customer survey’s and yet have a real basic goal – to get more customers, widen the customer base to include more men and children (family members). I have extrapolated more goals and ideas, which are listed here, but I want to run these by the client this week to see if there are more categories inside my sections – or more content in the categories, or maybe a different user scenario than the ones I have worked up.

Customer Goals

  1. Gain more customers by appealing to many people and showing products
  2. Have presence on the internet for visiting customers and those shopping for specials and product lines
  3. advertise services besides hair – to make customers aware of all of the services
  4. gain more family member customers (esp. men and children)
  5. get customer product requests and feedback by using forms that can be filled out online


This may change with an online presence, but it is a wholesome, Christian business with stylists that are upbeat, modern and extremely good at making customers look their best.

  1. Long term –
    • gift certificates
    • coupons
    • schedule appointments or be aware of days stylist are available
    • possibly add inventory to CMS – currently run on another program, that seems to work already
  2. Audience
    • currently females mostly over 55, and 31-55
    • intended FAMILY -expand to include more men and children
  3. Why come to site
    • see styles in a gallery
    • learn specialties of stylists (about us)
    • request products
    • contact information
    • location
    • ‘how to do’ information hair/nails/care tips (RSS)

Goals to meet

  1. Module – Gallery of hair styles
  2. Module – Google checkout – make available for gift cert. now
  3. Content presentation – Brief biography of stylists including any specialized training
  4. Content – Customers want to see prices, service prices listed on brochure – easy to edit by admin
  5. Component – RSS feed to product – Client does not want to post product prices, but will post product information
  6. Module – Google Map – Directions and contact information
  7. Component – Contact page
  8. Module – Feedback form and Product or Service Request Form
  9. Component – site search box<st
  10. Component –RSS feed with specific ‘how to tips’ for makeup lessons/hair/nail and pedicure
  11. Module – Log in form from front side – Stylists able to log in with restrictions to update their biography information and pictures of hairstyles or other services
  12. Content – present other products such as jewelry, hair jewelry, hair accessories, earring, skin care, etc. This could be cluttered, need to find a way to present this as ‘other products’ or services easily
  13. Component – Poll to determine other products and services, in case there are conflicts this could help hone in on the majority needs/wants
  14. module – calendar for available stylist information – easy to edit from the front for stylists to keep up to date. Possibly later make this a scheduling entry online, however the shop currently does not have access to computers for that reason.


I made some changes to the Original Outline while making this starting diagram:

Site Map 1 of 2

Site Map 1 of 2

Site Map 2 of 2 for salon project

Site Map 2 of 2 for salon project

Original Outline

  • 1.0 Home
  • 1.1 Services
    • 1.1.1 Hair Services
      1. Cut
      2. Color
      3. Curl or Straighten
      4. Style & Care
      5. Hair Extensions
    • 1.1.2 Nail Services
      1. Manicure
      2. Pedicure
      3. Spa
    • 1.1.3 Other Services
      1. Make-Up
      2. Wax/Facial Hair Removal
      3. Ear PIercing
  • 1.2 Products
    • 1.2.1 Hair
      • Shampoo
      • Conditioner
      • Hair Jewelry
      • Brushes/Combs
      • Electric Curlers, Dryers
      • Link to Form for Product and/or Service request
    • 1.2.2 Jewelry
    • 1.2.3 Skin Care
    • 1.2.4 Nail Products
    • 1.2.5 Pedicure Products
    • 1.2.6 Poll for product requests
  • 1.3 Gallery
    • 1.3.1 Stylist Specialties
    • 1.3.2 Style Photos
    • 1.3.3 Link to Stylist Biography
    • 1.3.4 Link to Find a Stylist
  • 1.4 About Us
    • 1.4.1 Mission
    • 1.4.2 Scheduling
    • 1.4.3 Calendar link
    • 1.4.4 Specials
      • Discounts
      • Gift Certificates
  • 1.5 Tips
    • 1.5.1 RSS feed to product line news
    • 1.5.2 RSS feed to hair care tips/how to’s
    • 1.5.3 RSS feed to pedicure and nail care
    • 1.5.4 General Information, maybe some other links outside of this website
  • 1.6 Find a Stylist
    • 1.6.1 Link to Gallery
    • 1.6.2 General information for Men
    • 1.6.3 General information for Children
    • 1.6.4 General information for Women
    • 1.6.5 Special Occasion and group requests
  • 1.7 Utilities
    • 1.7.1 Link to calendar
    • 1.7.2 Link to directions
    • 1.7.3 FAQ/Tips
    • 1.7.4 Customer Feedback Form
    • 1.7.5 Print

I probably need to work out the boxes and arrows, but need to visit the client for more feedback, and additional services. They add services constantly, as new products come up. I am still trying to figure out what the pages will look like – the layout.

3 Comments leave one →
  1. David permalink
    September 13, 2009 11:59 am

    One thing stood out to me in looking at your planned website, something I thing might be one of the most importent sections of all – comments from happy customers! Perhaps a few solicited comments, followed by a moderated place to add more. If those moderated ones are good, then add them on.
    My friend went from living in his car to owning a huge salon mostly thru word of mouth comments about his work, which is why I think it’s importent.

    • nancy13joomla permalink*
      September 13, 2009 3:37 pm

      Thanks, David! I am trying to figure out how to do that with clients that do not know computers….don’t have them at HOME, even! I would LOVE to have a feedback/comment – maybe in the forms for suggestions, I can incorporate a feedback, or story form for customers to submit…maybe even their own pictures, which would sure help since these folks might not be able to keep up with that. Thanks!

  2. solidbluedesigns permalink
    September 13, 2009 6:22 pm


    Start small, but allow the ability to grow. My advice is to concern yourself with the basics and then grow from there. Your outline is pretty hefty. I would concentrate on two or three key areas and then add more when those have been fully developed.

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