Google Analytics and Facebook Tools

This list is from Avinash Kaushik of Market Motive’s extraction of the usable part of 3 new Google Analytic tools – along with some other tools that are either free or a very low cost. These links have more features than he uses, so you will have to play around a bit to find the parts you find useful. He says to keep an eye to the future – where it is headed and problems these tools might solve. I have also subscribed to Kaushik’s blog (podcast/video list on page) and a quick video on this Singapore lecture asking us to THINK about what we are tracking, not just count hits. I enjoyed so much of his SEO information. I added Hubspot’s Facebook links in the same list:

1. Tynt
   • adds a hash tag whenever someone pastes something copied from your website
   • makes URL trackable – helps you track email copy/paste content
   • helps you cater to the popular content copy/pasted
2. AnalyzeWords
   • emotional/cognitive and complex nuances captured and analyzed better with LIWC
     
   • analyzes the way one talks and writes as opposed to other programs that just put a positive, neutral or negative assumption to a word it is tracking.
   • twitter sentiment tracker is an example of a bad tracker – but look at AnalyzeWords with tooltips when you hover above the emotional/social/thinking styles presented on the results page – think branding impact and analysis
3. Statsit
   • I believe this is not free, but this is the place that analyzes the words BEFORE and AFTER a keyword/name/brand to weigh the emotional effect from over 6000 emotional english language words.
   • tag clouds can filter out the analysis to include only one social media type such as twitter
4. Swix
   • $9/month per website or campaign – helps with content creation, distribution and consumption – your private and public information
   • FANTASTIC dashboard – you check all of the social media icons (called pods) that you want to track, and all of the analysis is presented on one page/dashboard instantly via url entry.
   • you can add your competitors information right next to yours and it will keep public data as well as your private data on this same page
   • you can create different campaigns (gonna cost another $9/month) if you want to have more than one website to work on
   • measure trends and impact of your campaign and increase understanding
5. Compete
   • For a fee shows traffic data, trends, patterns, keywords for US only.
6. Quantcast
   • Use the Quantified data only
   • breaks down demographics from website url
7. Search Engines/trends/keywords
   • Insights for US directly from Google for Google search engine
   • WordTracker worldwide for Yahoo and Bing search engines
8. Facebook Grader
   • tracking impact
9. Hubspot’s Facebook for Business kit (Free)

From my current reading suggested by Elaine Rudis-Jackson (XHTML/CSS professor at Cerro Coso College), The Art of SEO I learned that Google doesn’t use a thesaurus to create keyword synonyms. Instead it uses the words found most often in relation to usage – and we can find them by placing the (tilde) ~ operator before the keyword in the search box. It will return the Google indexed synonyms in bold. The other Google operators are listed online, but what a great way to add to keyword importance….use the synonym to keep variety in the content, and keep google counting. I am anxious to play with some of these tools and see if my notes correctly match my expectations.

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